Here's the first of what is bound to be many insightful tips from the life of a new publicist: Read your email over at least three times before sending it to a reporter.
Brilliant tip, yes, this I know.
Too bad I haven't learned to follow it yet.
Case in point: I sent a press release out to several Texas media outlets today about an author on tour there. It wasn't until I sent out the release to about five reporters that I finally noticed I listed the location as Forth Worth, Texas. Awesome.
Thanksgiving 2018
4 years ago
4 comments:
But it's so entertaining for reporters!
I totally agree. I've been caught on this. But I'm so confused - I've googled this twice - isn't it Fort Worth?
"Welcome to the City of Fort Worth, Texas"
There's the Forth Worth Star Telegram and all...
Other tip: re-read blog posts before posting. Check the now-edited post for my initial mistake: Forth Worth. Nice catch Natalie.
And Amelia, I know. As a reporter I would totally make fun of PR people like me who messed up with something stupid. At least I still have my AP style down.
Trust me -- people in Fort Worth won't notice.
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